THE CHALLENGE

PRÄG Juwelier Dornbirn approached us to find a solution for their off-site Point-Of-Sales (POS) displays, which they maintain in hotels or at golf clubs. The challenge was to create a system that would self-explanatory present various products.

THE SOLUTION

To begin with, we analysed the products (Pomellato & Mont Blanc) presented and their unique selling point. After doing so we had a look at the available space and how we could maximise the impact using the giving situation. Very quickly we realized that a mixed reality installation would be best to serve the issue at hand.

Using the hologram system we were able to tell the user a story, highlighting the benefits or range of the product and its collection.

The POS hologram solution was so successful that Präg installed it even in its main Shops in Dornbirn. We are very thankful for our client for giving us the opportunity to integrate such a new technology/experience in their shops.